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Choco Story Chocolate Museum In Bruges – A Complete Guide

Discover the history of some of the best chocolate in the world at Choco Story Chocolate Museum in Bruges. Here’s all the info for visiting.

How To Get To Choco Story Chocolate Museum

The museum is located in the centre of Bruges in the sixteenth-century ‘Huis de Crone’ building on Sint-Jansplein.

On Foot

Bruges is quite a small city so one of the best ways to get around is on foot.

You can actually walk from one end of the city to the other in about 30 minutes.


Another great way to get around Bruges is by bike, as this city has made cyclists privileged road users!

However, look out for the one-way signs and throngs of tourists. Apart from this, the streets are safe and traffic fee for all ages to ride through.

Bicycle hire prices start at around €4 per hour or €12 for a full day and there are about eight different bike rental points around the city.


Most city buses are operated by De Lijn and depart from the bus station next to the train station on Stationsplein. Many of the buses stop at the Market in the Old Town.

€3 will buy you a ticket valid for one hour. Also if you purchase your tickets from the De Lijn sales point in the station or from an automated ticket machine before boarding it will be cheaper.


If you are driving in to the city from another area, you are best to park up in one of the underground car parks in the city centre. They charge €9 per day.

Alternatively, there are four park-and-ride areas next to the train station which charge around €3.50 per day.


For those short on time, or that prefer everything to be organised for them, there are some awesome tours on Get Your Guide available to book in advance.

Choco Story Chocolate Museum Entrance Fee

Adults: €13.00

Children: €8.00 (3-11 years)

Choco Story Chocolate Museum In Bruges
Arriving at Choco Story Chocolate Museum in Bruges.

Choco Story Chocolate Museum Opening Times

Choco Story Chocolate Museum is open daily from 10am to 5pm.

Last entry is at 4pm.

Choco Story Chocolate Museum In Bruges
Different chocolate lined up ready for a demonstration.

Best Time To Visit Choco Story Chocolate Museum

This popular tourist attraction gets very busy, so I recommend booking your tickets in advance.

The busiest times are during the school holidays and at weekends, as the museum attracts many families with children.

Many of the streets in Bruges are cobbled so wear comfortable shoes!

The chocolate making tour is well worth doing if you are a chocolate lover.

There is a small gift shop for the all important souvenirs.

You will get free chocolate during your visit.

What To Pack

Photography Camera


Day Bag

Power Bank

Reusable Water Bottle


Lightweight Rain Jacket

Choco Story Chocolate Museum In Bruges
Trying the cocoa nibs.
Choco Story Chocolate Museum In Bruges
Enjoying the group demonstration of how the chocolate is made.

Choco Story Chocolate Museum History

The museum was opened in 2004 by Eddy Van Belle and his son, Cédric. Also owners of the chocolate business – Belcolade.

It’s located in the beautiful sixteenth century Huis de Crone building, which was originally the home of a wine tavern.

It later housed a bakery and then a furniture making shop before the Van Belle’s turned it into the popular Choco Story Chocolate Museum.

Moulds Choco Story Chocolate Museum In Bruges
Moulds of the popular star chocolates.
Chocolate Star Choco Story Chocolate Museum In Bruges
The Choco Story Chocolate Museum mascot.

What To Expect At Choco Story Chocolate Museum In Bruges

The Choco Story Chocolate Museum has to be high on the list of things to do in Bruges, especially if you’re a chocoholic – Belgian chocolate is some of the best in the world!

Divided into three parts, the museum focuses on firstly, the history of chocolate, followed by how Belgian chocolate is made and finally there’s a demonstration room where you can watch the chocolatiers in action.

Beautifully laid out, the museum takes you back some 4000 years to the beginnings of chocolate, when the Aztec civilisations first drank cocoa in a spicy drink.

Followed by the evolution of chocolate over the centuries, right up to the amazing choices and flavours we have now.

With easy to understand exhibitions, supported with visual and audio tools, this is a great way to spend an hour or so.

Even if you’re not a chocolate lover, there’s an interesting collection of chocolate artefacts, including moulds and vintage chocolate boxes.

The sights, smells and flavours in this unique museum definitely stimulate your senses and you can’t help but become immersed in the fascinating history of chocolate.

The museum definitely lives up to its mission statement:

To make known the story of the transformation of cocoa into chocolate and to promote the health and quality aspects of Belgian chocolate’.

This is a very popular attraction so I recommend Choco-Story Chocolate Museum Tour to get your tickets in advance. (This seems to work out cheaper too.)

Or, if you fancy making some of your own, the Chocolate Making Workshop and Chocolate Museum Entry is a great activity, especially for families with children.

Choco Story Chocolate Museum In Bruges
A worker in the factory.
Chocolate Handbag Choco Story Chocolate Museum In Bruges
A display of handbags made from chocolate.
Lady & The Tramp Chocolate Choco Story Chocolate Museum In Bruges
A very impressive Lady & The Tramp sculpture.
Choco Story Chocolate Museum In Bruges
All you can eat chocolate buttons.
Choco Story Chocolate Museum In Bruges
Lauren enjoying the all you can eat section.
Choco Story Chocolate Museum In Bruges
Fooling around at Choco Story Chocolate Museum.
Chocolate Display Choco Story Chocolate Museum In Bruges
Another workshop showing the different ways to mould chocolate.
Chocolate Model Choco Story Chocolate Museum In Bruges
Chocolate statues in the museum.
Choco Story Chocolate Museum In Bruges
Grabbing a souvenir from the gift shop.
Choco Story Chocolate Museum In Bruges
Time to leave Choco Story Chocolate Museum in Bruges.

Where To Stay In Bruges


The Notary

A bed and breakfast nestled in the centre of Bruges, The Notary features private parking, free WiFi, an infinity pool and garden.

The property is practically located near Basilica of the Holy Blood and Bruges Concert Hall. Featuring luggage storage space, this property also provides guests with a sun terrace. The bed and breakfast has parking on-site, a hot tub and a lift.

The units at the bed and breakfast come with a seating area, a flat-screen TV with streaming services, a safety deposit box and a private bathroom with a shower, bathrobes and slippers.

A minibar is also available, as well as a coffee machine and a kettle.


Rosenburg Hotel Brugge

Centrally situated along a tranquil canal, close to the major tourist attractions of the area, the hotel is ideal for a sightseeing stay in Brugge.

The spacious rooms offer all modern comforts to ensure that your stay is relaxing and memorable. In the mornings you can enjoy a delicious buffet breakfast in the Orangerie, overlooking the rose garden.

The bar is the ideal place to relax and sample different kind of Belgian beers after a long day of exploring on foot, or on bikes, available to hire from reception.

The hotel offers access to the internet so you can keep in contact with family, friends and colleagues.


Snuffel Youth Hostel

900 yards from the Market Square in Bruges, Snuffel Youth Hostel is located in a modern-style building with an interior garden and terrace. Free WiFi access is available. The hostel has a bar, where guests can try various types of Belgian beer.

Snuffel Youth Hostel offers rooms and a shared living area. Guests can also use the facilities in the shared kitchen.

The hostel has a multipurpose room where monthly activities take place. 
A luggage storage is also available in this hostel. If you want to explore the city by bike, you can rent them from here.

For more places to stay in Bruges, you can check the latest prices on

Planning Your Trip

Book Your Flight

Use Skyscanner to find a cheap flight. 

They search websites and airlines around the globe to find you the best possible routes and prices.

Book Your Accommodation

Use to find the best accommodation deals.

They consistently return the cheapest rates on everything from guesthouses to hotels for all of your budget needs.

Don’t Forget Travel Insurance

Use SafetyWing to find the best travel insurance for you.

They provide travel and medical incident insurance built specifically for digital nomads.

Travel insurance will protect you against illness, injury, theft, and cancellations.

Book Your Tours & Activities

Use GetYourGuide to book your activities in advance.

They sell the best tours, excursions and activities to attractions around the world.

Conveniently book, download and access your tickets on the move all from your mobile. 

Book Your Rental Car

Use to find the best deals on rental cars in the area.

They compare all major car rental companies and allow you to easily book the perfect vehicle for your trip.

Buy Those Last Minute Bits

Use Amazon to buy everything you need for your adventure.

They offer next day delivery and you can use my travel packing checklist to make sure you haven’t forgotten anything.

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Choco Story Chocolate Museum In Bruges